PrivatBank's corporate Net Promoter Score reaches 68.2%

The Net Promoter Score (NPS) of PrivatBank among corporate clients has been growing by several percentage points each quarter and reached 68.2% as of the second quarter of 2025, according to Yevhen Zaigraiev, a member of PrivatBank's Management Board responsible for corporate business and SMEs.

"The trend is very positive, especially during wartime: from 2022 to 2025, we have moved in the corporate segment from positions below many competitors to the best on the market today," Zaigraiev said in an interview with Interfax-Ukraine.

According to him, such progress reflects the attention the bank gives to its clients, being present and financing business needs.

"In lending to agricultural enterprises, for example, we rose from 10th–11th place on the market to 2nd–3rd in just half a year. All this contributes to improving our NPS," he said.

Zaigraiev rejected claims that PrivatBank's financial monitoring is too strict or that its foreign exchange controls are less client-friendly, calling such concerns myths. He also dismissed the perception that a state-owned bank of PrivatBank's size pays less individual attention or is less flexible in solving client issues.

"The fact that you might hear such comments, in my view, stems from the sheer scale of PrivatBank's presence, far more clients interact with PrivatBank in their lifetime than with any other bank. Naturally, more people comment about us than about a small bank," Zaigraiev explained.

He reminded that PrivatBank serves 18 million retail clients and 940,000 corporate clients.

"PrivatBank is a unique bank because everyone knows it – 100% brand recognition. You either love it or don't, but no one is indifferent to PrivatBank. That's why you'll always hear about us," he emphasized.

According to NBU data, PrivatBank's total assets reached UAH 1.001 trillion as of September 1, 2025, accounting for 25.6% of the total assets of Ukraine's banking system.