Omnichannel retailer Foxtrot has opened a new store in the City Mall shopping center in Zaporizhia, the company's press service announced.

This is the third Foxtrot store in Zaporizhia and the 124th in the network. The store covers a total area of 1,200 square meters, including 915 square meters of retail space.

According to Foxtrot, the store's design follows a modern interpretation of the "vyshyvanka" (traditional embroidered Ukrainian shirt) theme, blending national motifs with contemporary style.

The store features over 15 branded zones where customers can explore and test the latest products from leading global manufacturers. Additionally, shoppers can take advantage of the updated Foxi-Exchange service, which allows them to trade in old appliances for new ones with a surcharge, estimating their device's value through the company's online calculator.

Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales volumes of electronics and household appliances. The company operates 124 working stores in 66 cities, the online platform Foxtrot.ua and the eponymous mobile application.

The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valeriy Makovetsky and Hennadiy Vykhodtsev.